Horbaach UK
Horbäach UK is a brand that specialises in creating top quality vitamins and supplements at affordable prices, and offers a wide range of products to aid a healthy lifestyle including: gummies, capsules, softgels, liquids, powders, and tablets.
Over the past few years, I have created labels, Amazon storefront assets, brand guidelines and social media content for Horbäach UK, as an in-house graphic designer at Piping Rock UK.
Goal & Project Scope:
Redesign the label for the product L-Tryptophan, ensure the new design reflects what the product is and stands out amongst the competitors on the Amazon marketplace.
This brief covers the development and explanation behind creating the new design.
The brand values include:
Expertise
Innovative
Quality
Honest
Trustworthy
Affordable
Reliable
Tryptophan is an amino acid that supports the production of melatonin, a hormone that helps regulate sleep.
The redesign maintains the calm night-time theme, aligning with the product’s purpose of supporting sleep. On Amazon, the category is also dominated by blue and purple colour palettes, which informed the visual direction.
The product render was created for Amazon listings, using enhanced contrast and a darker bottle colour to maximise visibility within a competitive online marketplace.
The final printed product was produced using a transparent bottle and adjusted colour values to suit physical production requirements.
Developed in collaboration with the commercial team, the final label was refined through their feedback and prepared for print using a dedicated HPI White layer to define foil application and achieve a premium finish.
The final product render was adapted for use across digital marketing channels, including Amazon listings and social media content.
Challenges & Outcome:
A key challenge was balancing marketplace fit with strong visibility online. The final design uses a deeper blue palette and added background depth to improve contrast and create a more atmospheric night scene, helping the product stand out on Amazon.
Overview:
This project highlighted the importance of balancing marketing objectives with design principles. I'm pleased with how the final design adapted across both print and digital formats.
