Nature's Truth UK
Nature's Truth UK is a brand that specialises in creating the highest quality vitamins and supplements, and offers a wide range of products to aid a healthy lifestyle including: gummies, capsules, softgels and tablets.
Over the past few years, I have created labels and social media content for Nature's Truth UK, as an
in-house graphic designer at Piping Rock UK.
Goal & Project Scope:
Develop a consistent and recognisable Instagram brand identity for "Nature's Truth UK". Ensure the chosen theme reflects the brand values and existing brand guideline.
This brief covers the ideas and development behind creating the Instagram brand identity.
The brand values include:
Optimistic
Innovative
Quality
Informative
Trustworthy
Committed
Authentic
The Nature’s Truth UK social identity is based on a scrapbook-inspired visual style, designed to feel authentic, positive and relatable.
To support this, I created a set of digital sticker assets that form a core part of the visual system across Instagram posts and marketing content.
Rough textures and torn paper edges were used alongside the sticker set to reinforce the scrapbook-inspired visual style and keep consistency across social posts.
This approach is also carried through into lifestyle imagery from the brand’s photography library and 3D product renders which I helped to develop with the Piping Rock UK design team.
I used Instagram’s three-column grid as a guide for layout, taking a checkerboard approach to create balance.
Alternating between imagery and graphic posts adds breathing space and helps keep the feed visually clear.
The Instagram page brings together post designs, highlight icons and overall feed layout to show how the identity translates across social media.
This pitch deck was created for the marketing team to support TikTok affiliate outreach, translating the brand’s social content style into a clear presentation format.
Each slide was designed to maintain visual consistency with the social campaign while communicating the brand’s values and partnership opportunities.
Challenges & Outcome:
A key challenge in this project was working with a limited library of lifestyle photography. With only a small set of approved images available, there was a risk of repetition across social content.
To address this, I defined a clear set of visual guidelines based on the existing photography style, including warm tones, light backgrounds, and natural candid compositions.
This allowed me to source additional imagery that felt consistent with the Nature’s Truth UK brand.
Overview:
This project successfully balanced business objectives with creative execution. It strengthened my confidence in making design decisions and presenting them.
